As the Current Generation is moving digital, so along with the technology fashion industry is also turning into Digital. E-Commerce is the Great platform, which is helping the Fashion Industry to turn into Digital.
Most of the Customers prefer online shopping instead of Outlets shopping. In Online Shopping Customers gets a variety of design and Color on a Single Click as compared to physical shopping where there is a limited category of designs and colour available at outlets. By sitting at home or anywhere in the country anyone can do online shopping and customers will get their choice at their doorstep. Digital Fashion industry is growing at a very fast rate like other Industries. The biggest example of digital fashion is Flipkart, Amazon, Myntra, etc. On these E-Commerce websites, people shops on a very large volume as they get the enormous variety of fashion products on a single website and they can place the order of their choice by sitting at home. For the Customer safety, customers has also given cash on delivery option so that they can pay after getting their parcel at home. These E-Commerce companies are providing a large amount of discount on various designs, then any brand Outlet. Also they are providing Customers Return and Replacement option free of cost in case customer will face any size, color or any other type of issue.
E-Commerce plays a big role in this digital transformation, in a year these companies provides various types of sales activities with great discounts and offers. Slowly Digital fashion is becoming an alarming situation for brand outlets as mostly customers are moving towards digital fashion.
As now whole world is going through the Pandemic of COVID-19, in this pandemic most of the people are not ready to visit outlets for shopping due to fear of Corona, but majority of the population prefers to shop online by sitting at their homes.
Contributed By: Mr. Raman Walia